Books- Secondary Research

I looked at a book called ‘Portraits’ by William Cheung.

Monoblocs

Main flash units that have the flash tube,modelling lamp, controls and mains transformer built into one package are known as monoblocs.They are more powerful but more expensive.Portability is a key benefit with monoblocs.

Here are some accessories that you can fit on to the flash to modify lighting quality –

  • Softbox (available in the studio)

Soft boxes are also known as light-tents and fish-fryers.They are basically a tent of reflection material held in position in front of the light on a frame.They give a very directional effect like strong window light.

  • Spill Kill reflector

Every mains flash is supplied with a standard spill-kill reflector. As the name implies, a spill-kill stops light from being scattered around and lets the photographer have some control over the direction of its output.Normally,this reflector type is necessary when a lighting umbrella is in use.

  • Lighting brollies

Light direct from a main flash is harsh and needs to be modified to give a softer, more flattering effect.A popular method of doing this is by bouncing the flash into a lighting brolly so that the subject is lit by reflected light.These are available is all different sizes and colour finishes with white and silver being the most popular.White gives the softest light although you can get a more directional light with a white translucent ‘shoot through’ brolly.Silver and gold coloured brollies give more extra warmth to the models complexion.

  • Snoot

This conical-shaped accessory gives a spot-lighting effect.it will light up small areas of the scene so the result can be very dramatic.Some flash systems have a optical spot lighting attachment which can focus light very accurately but these are generally expensive attachments.

  • Barndoors

A set of barndoors comprises four independently adjustable flaps or ‘doors’ mounted on a frame, which then fits on the flash unit.It is a useful gadget that allows quite precise control of light and is ideal for highlighting areas of a background or even more specific details such as a models hair.

Equipment-

Tripod

Its main purpose is to provide a stable platform for the camera particularly at slow shutter speeds.A tripod also provides a focal point for the shoot.You can move lights, adjust the model or experiment with props knowing that the camera viewpoint remains constant.

Light meter

Camera meters measure reflected light and they can be fooled into giving false readings if the scene is either predominantly light or dark.A hand eld meter avoids this because you can take incident readings, measuring the amount of light actually falling on to the subject.

Flash diffuser

Different types of diffuser are available.A popular type is made of moulded plastic and this slips on to the head of the flashgun, giving a directional but more attractive light.

Another type of diffuser is the bounce card, which gives a softer light.This also attaches to the flashgun head and reflects or ‘bounces’ the flashguns output on to the subject.

On location plan a shoot-

Find a quite location for an outdoor shoot, especially if you are working with an inexperienced model.This means there are no passers-by who might get in the way or be a distraction.Visit the location before hand and check things like the suns direction during the time your planning on shooting.Look for potential backgrounds.

Cheung, W. (2002). Portraits. Worthing: AVA.

Concept Research

Mise-en-scene

the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.

  • the setting or surroundings of an event.

I will take my pictures in the photography studio in college and for my outdoor/bedroom pics i will use my bedroom and Haigh hall. I have props in my bedroom that i would like to be featured such as my wall tapestry,cactus plants,record player and posters.These will fit the theme.

sound track and audio

For my advert i will be adding a song in the background throughout it all.I will use websites such as free sound,sound bible, bensound, soundjay. These websites are copyright free so therefore i can use any music and sound effects off them.

I did some research on finding a background song that i could use which was copyright free.I found a website that has a few options I can consider.

Summer-

https://www.bensound.com/royalty-free-music/track/summer-chill-relaxed-tropical

Energy-

https://www.bensound.com/royalty-free-music/track/energy

After listening to some background music all on this same website i have decided that the ‘ Retro soul’ tune is the most appropriate. My theme is in the name and i think that the advert plan i’ve made goes really well to this tune.The song is also 3.36 minutes long so is perfect for me.

https://www.bensound.com/royalty-free-music/track/retro-soul

Bensound.com. (2019). Retro Soul | Piano Blues Royalty Free Music. [online] Available at: https://www.bensound.com/royalty-free-music/track/retro-soul [Accessed 5 Apr. 2019].

Primary Research

Firstly I created a questionnaire to get some audience feedback.I asked questions about my website and advert and these are my results-

This questionnaire has helped me as i now know what my target audience personally think of my idea.I made sure to ask questions that would help me in my work such as the photo backgrounds.

All together i got 25 responses from my target audience.I made sure to get over 20 to make my information is as accurate as possible.I picked who i asked at random and made sure i didn’t choose based on what clothes people were wearing.I asked both male and female between the ages of 15-30.

Here are my results-

22/25 people said that they liked to name of my clothing brand ‘Be Unique”.

3/25 said they didn’t.

Overall,this question has helped me as i now know that the name is appropriate and my target audience like it. I also asked if there was any other names i could call it and these are the results-

I liked the idea of ‘Be Younique” i think it make the name different from others and stands out more. The way it says ‘you’ in the name makes it even more unique and personal. 2 people suggest this idea and there was a few more similar ones such as ‘You are unique’ and ‘i am unique’.Therefor i will change my name from ‘Be unique’ to ‘Be YOUnique’.

The next question was,

Vintage= 11/25

classic= 4/25

sports wear= 4/25

Retro= 3/25

formal= 2/25

other=1/25

This gives me some reassurance that i have picked the right clothing style and it will be successful. The most popular style picked was ‘Vintage’ and this is the theme i have gone for.

21/25= plain and simple

4/25= busy and full

My results show that my target audience would prefer a plain and simple website rather than a busy full one.I will there for make my website simple but still as aesthetically pleasing and easy to use as possible.

16/25= white background

9/25= outdoor background

I will use mostly a white background but still include some outdoor backgrounds as my results show my audience prefer white but would also enjoy seeing outdoor.

15/25= sans serif

10/25- serif

I will use a sans-serif font on my website.


This question helped me get some ideas for making my website the best it can be and i will try to use as many as possible.

15/25= yes

10/25= no

I will use the same style as urban outfitters,these results show me the reason why that store is liked.I will use these same ideas.

21/25= yes

4/25 = no

I will now defiantly make a home section.

21/25 = yes

4/25 = no

Social media is a popular way to advertise,especially brands that aren’t well known.This is how they can get seen and heard about.

23/25 = yes

2/25= no

I will advertise my clothing brand and website on social media especially Instagram.

Here are some ideas i liked and will take into consideration-

  • Add home section.
  • Do men’s clothes as well as women’s.
  • Use well known clothing brands, Nike, Adidas, Champion etc.
  • Instagram should showcase special offers like 2 for £20.
  • Pretty colours but not too much ‘in your face’.
  • Simple images with little animated movement. Maybe an animated logo.
  • make sure the advert isn’t too in ur face or people will likely click of it straight away.
  • Use a beach in the advert. Lots of sunlight leaks.

I then did a tally chart to answer the question –

Which name do you prefer and think is the most appropriate for my clothing brand? ‘Be Unique’ or ‘Be Younique’ . There are my results-

Be Uniue ////// 6 24%

Be Younique /////////////////// 19 76%

All together i asked 25 people.To make my tally chart fair and to get accurate results i asked a range of people in my ages range.Both female and male and didn’t base it on their style or appearance.This was done with people picked at random.I got 25 results which is enough for it to be accurate.

My results tell me that my target audience prefer the same Be younique.

Practise shots

The lanyard wouldn’t be on.

I took this shot to give me an idea of the lighting in the studio.As you can see in the photo the white background has a slight shadow on it.To fix this problem i will have to adjust the lights to face different directions until it is fully bright.

In the photography studio i have a choice of a white, black or green background.I will use white for all of my photos.I need to make sure i don’t get any of the floor in because it isn’t white.I would need to slightly crop this photo.

Inverse Square Law of Light

Inverse Square Law of Light is basically the intensity of light radiating from a light source (strobe, flash, hot light etc) and how the intensity of the light is (inversely) proportional to the square of the distance from the light source.

Galai, N. (2019). Inverse Square Law of Light Explained In a Simple Visual Way. [online] Fstoppers. Available at: https://fstoppers.com/fashion/inverse-square-law-light-explained-simple-visual-way-15709 [Accessed 21 Mar. 2019].

Planning Docs- Budget

Camera hire- Free

Petrol to get to the locations of the photoshoot and filming of the advert- £10

Train to get to manchester and southport £6 each time

Models hair and makeup- Doing their own makeup would cost an average £5 each time.

Food and drinks on the day of photo shoot and filming advert- £10 per day

New clothing items- Spending around £60 on new clothes,ill be using a lot of my own.

My budget all together on average will be around = £110

Planning Docs- Treatment

Treatment

WORKING TITLE: Be unique-clothing brand website and advert.

TARGET AUDIENCE: -My clothing brands target audience will be both male and female between the ages of 15 to 30.I have chosen this age range because the style of clothing that will be advertised is based on younger people with a quirky, indie/retro style. Their thoughts influence my idea because it’s important to understand what is eye catching and appealing to them in order for my brand to be successful. The clothing brand will be middle class, not too cheap but not overly expensive, it will be affordable. The style of clothing won’t look posh or upper class therefore this is the best categories for my product. I will advertise my product on social media. When doing my research I discovered that users under 35 make up more than 70% of Instagram’s more than 800 million active accounts worldwide. Facebook’s demographics show that 42% of its uses are between the ages of 18-35.These results show that these social Medias would be appropriate to advertise my clothing brand on as the target audience is very similar.

My primary research will help with this also as I will create questionnaires asking my audience questions about what they wold like to see/what pleases them. Therefore I can adjust my product to fit my target audience.

SUMMARY OF RESEARCH:  My primary research will help the most will understanding my target audience. By creating questionnaires, Tally charts, online polls and Focus groups. Through doing this I can gather together some information on what my audience like to see, what would catch their eye and maybe what else could be added on to my idea to extend it even further. My secondary research will help give me ideas on my clothing brand and give me some inspiration on different ways things can be presented. I looked at existing clothing brand websites to look at the colors, themes and photos used to give me an idea of what that type of target audience expect out of clothing website. I have also had a look at existing fashion adverts to see how there filmed and edited. I took information on the angle and shot types. I also had a look at different logos and used a logo maker website to give me an idea of the type of logos I could create. Lastly, I looked at how the photos for the websites are taken. I took notice of the angles, backgrounds and the poses to help make mine look as professional as possible.

YOU’RE PRODUCT:

I will start by taking the photos for my website. I will do this inside college for my indoor photos using the studio to get the correct background and lighting. For my outdoor photos I will be taking these in Haigh hall, Southport beach and other places with nice aesthetically pleasing backgrounds. I will use Photoshop to edit my photos appropriately and make them look as professional as they can. When the photos are done I will start my website, creating the layout, choosing the design the colour scheme and the theme of my website. I will then upload my final photos. I am planning on taking a few different photos for each product. For example taking a front view and back view of a t-shirt. I will then move on to make my logo and upload that onto my website. Once my website is all complete I will start my advert. I will use final cut pro to edit this and will then upload that onto the front page of my website.

PROPS/RESOURCES/EQUIPMENT REQUIREMENTS/LOCATIONS/CAST

For this project I will need a range of props and equipment. Starting will a good quality camera that I will use to take my photos. I will need a computer at all time to blog my step by steps of how my product is coming together. For my bedroom photos I will need some props to make my photos fit the theme of my website. I am thinking of using cactus plants in the background, my record player and my hanging wall tapestry. For my photos I’m thinking of doing my indoor photos in the studio at college using the white background, college camera and the studio white lights.The potential locations are Haigh hall and South port beach, my house.My cast include friends as college and friends and family outside of college.

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