Category Archives: FMP Context
Planing- Call sheet
During the time of filming my advert I had to make a few changes. A few of the models changed so I made a new call sheet.
Planning- Recces and risk assessments
Photography studio The light coming from the professional lights are used as the only lighting. My house- Haigh Hall walkway and park-
Planning Docs- Budget
Camera hire- Free Petrol to get to the locations of the photoshoot and filming of the advert- £10 Train to get to manchester and southport £6 each time Models hair and makeup- Doing their own makeup would cost an average £5 each time. Food and drinks on the day of photo shoot and filming advert- …
Planning Docs- Project Schedule
Planning Docs- Treatment
Treatment WORKING TITLE: Be unique-clothing brand website and advert. TARGET AUDIENCE: -My clothing brands target audience will be both male and female between the ages of 15 to 30.I have chosen this age range because the style of clothing that will be advertised is based on younger people with a quirky, indie/retro style. Their thoughts …
Planning Docs- Legal and Ethical
Legal and Ethical Legal Constraints come within the laws that might be affecting your work.Copyright- COPYRIGHT- Copyright is one of the main types of intellectual property. It allows the copyright owner to protect against others copying or reproducing their work. Intellectual property gives a person ownership over the things they create, the same way as something physical can …
Context- Historical Awareness (secondary research)
Evolution of fashion photography- The earliest origins of Fashion Photography took place in 1911 when the publisher of Jardin des Modes and La Gazette du Bon Ton, Lucien Vogel, challenged photographer, Edward Steichen, to present fashion as a form of art.Steichen succeeded — this lead to the release of a series of photos for the magazine Art et Decoration in …
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Context- Theoretical Awareness
Communication theory- AIDA Model Even though the world of advertising has become more and more competitive, the principle behind the ad copy remains the same. The four steps that the copywriters use in their ad to persuade the consumers to buy the products are attention factor, interest element, desire element and action element which is …
Context- Target audience
My clothing brands target audience will be both male and female between the ages of 15 to 30.I have chosen this age range because the style of clothing that will be advertised is based on younger people with a quirky,indie/retro style. Their thoughts influence my idea because its important to understand what is eye catching …
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