context-
Similar products have made an impact as I used a lot of them for inspiration. I did research on similar online stores, Urban outfitters being the main one. I used this store to compare prices,themes, style ect.
My ideas have developed throughout the project, using research and similar products to extend my knowledge and make my website and advert the best I possibly can.
When checking my work and watching my advert I kept in mind my theory researched and made sure id used this in my work.The whole point of the AIDA theory is to grab the audiences attention and this was my overall aim.The acronym AIDA stands for Attention, Interest, Desire and Action. These are the four stages that a consumer goes through when watching or viewing an advertisement. This theory did make an impact as my audience feedback told me that the advert grabbed there attention and they wanted to “keep watching” or “carry on looking” through my online clothing website.
My audience gave me mostly positive feedback and only a few point of improvement which I will go over and try and put in if I have time. Overall the key words they gave me was “professional”, “aesthetically pleasing” and “interesting”. I made a questionnaire as an easier way to get overall audience feedback one for my website and advert.Here is what is got back.
questionnaire-
Only 54.5% said yes to this question. I will improve on my current advert by changing the background music. I will then add a mens advert and a mixed women’s and mens one. I will then ask this question again and see if the percentage goes up and try and get the 18.2% of no go down.
The results from this question were overall positive. Nobody said no.
Some people said they relate to my idea because of the overall style and theme I used. They said they wear them type of clothes themselves, therefore if the store was real they would possible take a look or buy from there. This shows my website and advert have been a success and has done the job it was meant to do.
I made a few changes when doing my practical that are different to my plans I made in the beginning. Firstly I changed location. I created a reece for Haigh Hall and in the end ended up filming in Worden Park. This is because there was a problem getting to the location and all the models getting there as the same time. I resolved this problem by changing the location to one near college therefore everyone could walk there easier. The location is very similar to the original one so didn’t have to make any other changes.
During the time of filming my advert I had to make a few changes. A few of the models changed so I made a new call sheet.
Problems I faced-
Because I used a layout on wix and just edited it myself i found it hard to make my website unable to actually buy the items.There was a link on every product that said “add to cart” which took you to another page to purchase the item. As I said on my website that the clothing was ‘coming soon..’ I had to somehow get rid of the link. I used a box to put over it like so-
I faced the problem that it kept moving on its own. I couldn’t do anything to fix this. I had to get rid of the over box I made and just deal with the viewer not being able to buy the product.
Another problem I faced is getting all my models to the location at the same time for filming. To fix this issue I changed the location to one closer to college to everyone could be there during college time and wordon park is only a 5 minute walk.
Research–
The results from my primary research are shown clearly in my finished work.You can see that the feedback from my questionnaires and tally charts have been used as inspiration and have helped me make decisions on certain things. An example-
You can see this primary researched helped me as I ended up using the photo the target audience chose.
On one of the questionnaire questions I asked “If you could change or add anything to the advert what would it be? “
I got more than one comments about having a mens clothing section but not a mens advert.
I would have defiantly considered this if I had time. For now the mens advert will be “coming soon..” just like more pieces of clothing.
Secondary research –
My secondary research was very useful and made an impact on my work. I used the research I did on Theory and Historical Info, Official Information, Copyright free materials ect. The copyright free researched helped as I then knew I had to find some copy right free music on my advert. I also researched and looked into similar online stores as shown in the previous blogs. This gave me ideas for my own and inspired me to improve mine and make it look as professional as possible.
Without this research I wouldn’t have known where to start or even have a layout for my website. I made my photos look like ones of real websites so it was realistic and professional. I did the most research on Urban Outfitters.
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