I decided to change the prices that were already on the website for this one.I think ‘£29.99’ is above the average price for an item like this.I want my clothing items to be affordable,especially when my target audience age range starts so young, teenagers may not be able to afford really expensive things especially if there still in education.
I looked into other clothing brands including urban outfitters which is the one i’m taking inspiration from to compare prices.This is what I found-
£26.00 is around the average price for the t-shirts at urban outfitters.I will change mine to £22.00,so its similar to other brands like mine yet more affordable.
I made some items ‘on sale’ to show the audience that we do good deals and they can find things cheaper. It also makes people want to purchase the clothing more if it used to cost more as they will be saving money (£14) . Overall it makes the store/website seem more real and genuine.
Ellie's Blog 