I have chosen to create my website on wix. I have chosen wix because i feel as though its really easy to use.There are options on the site such as a help center to find the answers to your questions.There are 500+ templates to choose from to help you start off your website.You can also hire an expert.I have used wix in the past to make websites before so having some experience helps when coming to using the website,even though it is straightforward.
I typed in the name of my brand and wix suggested some templates,this is the one I chose. I liked this template because I feel as though it matches best with my theme,its plain and simple which is what my audience prefer (i know this because of my questionnaire primary research). The logo is yet to be made so it will look slightly different to this when its finished.
I also investigated the other option, wix then suggested some themes and templates,I liked this one.They are both plain and simple which is what i was looking for but they are slightly different.The first one is one long page you can scroll down and explore more things on the website.It includes more images and can add a ‘about us’ section.The second in the same but they layout is different and is very colourful.
I made a tally chart to ask my target audience which they prefer.
Here are my results-
A) |||||| 6
B) ||||||||||||||||||| 19
Out of 25 people 6 said A (24%) and 19 said B (76%).
I added this onto to top of my website as it is relevant to my audiences age range.
For the strip background I chose this plant image as it matches my theme perfectly.Urban outfitters use plants a lot in there backgrounds of photos,the green is eye catching and brings out all the other colours.Plants them selves are calm and peaceful,like the style.
I took a large amount of shots so i could choose the best quality ones and which look best. I asked the models to stand in different positions and poses. I have taken at leased a minimum of 200 photos for the women’s and men’s section.
When i had fully edited both my pictures for the home page I uploaded them.
I them moved onto the “women ” section of the website.I started off with uploaded the same picture on the homepage,this is because this t-shirt will still be available to buy and the first picture isn’t very clear with the effect on it.
When you hover over the picture it shows you another picture with the back view of the t-shirt.
When you click on the image it gives you the option to buy to t-shirt and select a color and size. I kept the sizes as ‘XS,S,M,L,XL’ so that there’s a large range of different sizes available for everybody.I had to edit the color section to grey only.For some items i will edit them different colors but this one is only going to be available in grey.
I had to add ‘Product info, return and refund policy and shipping info’.This is what i wrote-
Product Info-
100% Cotton. Machine wash
Return and Refund Policy
We promise to refund any unworn, unused item you are not completely happy with when you return it to us in saleable condition by post (or Hermes ParcelShop within the UK) within 14 days of receipt, or to your nearest store in the UK (excluding department stores) within 1 month of receipt.Refunds will be credited to your original method of payment.For hygiene reasons we do not offer refunds on pierced jewellery, underwear, swimwear if the hygiene strip has been removed, or cosmetic products if they have been used or the hygiene seal is broken, unless they are of unsatisfactory quality or unfit for purpose.
Shipping Info
Standard delivery – Up to 5 working days – Free to orders over £50,if under the additional cost is only £4!
I got inspiration from other websites to come up with these.I will copy and paste them only every items information.
PROBLEM-
My items aren’t actually available to buy,therefore I had to get rid of the ‘add to cart’ button on the clothing pages.The template was one big one so I couldn’t just delete that section. To fix the problem I had to insert a shape and place it over the button so that the viewer can no longer click on it.I changed the colour so it would look better and used the text tool to write ‘Coming very soon…’ over the top like so-
I did this on every item.
For this T-shirt there is a blue and a pink one available.To show this on the website a changed the info and posted both the tops under the same item.
Ive made a small questionnaire to get some audience feed back.I asked my target audience which photo they think would look the best as the front main photo out the two.The photo which the audience see first which has to make a first impression to determine if the item gets picked or not. These are the photos-
1-
2-
1 ||||||||| 9
2 |||||||||||||||| 16
These results show that the audience prefer the second smiling picture to the first more serious one.I will use this are the main imagine but still use the other.
The women’s page is finished with a total of 15 items and one with two separate colours. I will try and do the same amount of mens clothing on the other page so it looks fair and even.
So far i am happy with my photos and how there edited. I don’t think i will need to make any changes other than add more if i have enough time.
These both link to the other pages. I added a nice plant background in that I found on Google.
Lastly, i’ve added my finished advert onto my website through a youtube link. I made a new page to upload these onto to-
My aim is to now make a separate advert for the mens wear then a third one with both men and women’s combined.
I have added some social media stickers-
I haven’t had time to make an Instagram or any other accounts for my brand.I added this anyway just to show what the website should include.A clothing brand like this would normal have an instagram or Facebook to upload more photographs ect.
Ellie's Blog 