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WORKING TITLE: Be unique-clothing brand website and advert.
TARGET AUDIENCE: -My clothing brands target audience will be both male and female between the ages of 15 to 30.I have chosen this age range because the style of clothing that will be advertised is based on younger people with a quirky, indie/retro style. Their thoughts influence my idea because it’s important to understand what is eye catching and appealing to them in order for my brand to be successful. The clothing brand will be middle class, not too cheap but not overly expensive, it will be affordable. The style of clothing won’t look posh or upper class therefore this is the best categories for my product. I will advertise my product on social media. When doing my research I discovered that users under 35 make up more than 70% of Instagram’s more than 800 million active accounts worldwide. Facebook’s demographics show that 42% of its uses are between the ages of 18-35.These results show that these social Medias would be appropriate to advertise my clothing brand on as the target audience is very similar.
My primary research will help with this also as I will create questionnaires asking my audience questions about what they wold like to see/what pleases them. Therefore I can adjust my product to fit my target audience.
SUMMARY OF RESEARCH: My primary research will help the most will understanding my target audience. By creating questionnaires, Tally charts, online polls and Focus groups. Through doing this I can gather together some information on what my audience like to see, what would catch their eye and maybe what else could be added on to my idea to extend it even further. My secondary research will help give me ideas on my clothing brand and give me some inspiration on different ways things can be presented. I looked at existing clothing brand websites to look at the colors, themes and photos used to give me an idea of what that type of target audience expect out of clothing website. I have also had a look at existing fashion adverts to see how there filmed and edited. I took information on the angle and shot types. I also had a look at different logos and used a logo maker website to give me an idea of the type of logos I could create. Lastly, I looked at how the photos for the websites are taken. I took notice of the angles, backgrounds and the poses to help make mine look as professional as possible.
YOU’RE PRODUCT:
I will start by taking the photos for my website. I will do this inside college for my indoor photos using the studio to get the correct background and lighting. For my outdoor photos I will be taking these in Haigh hall, Southport beach and other places with nice aesthetically pleasing backgrounds. I will use Photoshop to edit my photos appropriately and make them look as professional as they can. When the photos are done I will start my website, creating the layout, choosing the design the colour scheme and the theme of my website. I will then upload my final photos. I am planning on taking a few different photos for each product. For example taking a front view and back view of a t-shirt. I will then move on to make my logo and upload that onto my website. Once my website is all complete I will start my advert. I will use final cut pro to edit this and will then upload that onto the front page of my website.
PROPS/RESOURCES/EQUIPMENT REQUIREMENTS/LOCATIONS/CAST
For this project I will need a range of props and equipment. Starting will a good quality camera that I will use to take my photos. I will need a computer at all time to blog my step by steps of how my product is coming together. For my bedroom photos I will need some props to make my photos fit the theme of my website. I am thinking of using cactus plants in the background, my record player and my hanging wall tapestry. For my photos I’m thinking of doing my indoor photos in the studio at college using the white background, college camera and the studio white lights.The potential locations are Haigh hall and South port beach, my house.My cast include friends as college and friends and family outside of college.
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